Elora Sign-in Redesign
Redesigned the log-in and sign-up experience for mobile app users of Elora
Project Type: App Feature Redesign
Role: Product Designer
Tools: Figma, Mobbin
Duration: 2 months
Context and Goal
Context: Elora is a mobile platform focused on connecting clients with hairstylists through a personalized matching experience. The existing authentication flow needed to feel more intuitive, trustworthy, and aligned with the app’s brand identity while reducing friction for new users.
Goal: Redesign the log-in and sign-up experience to improve onboarding clarity, increase user conversion, and create a smoother entry point into the platform for both clients and stylists.
Project Timeline and Phases
Research and Key Insights
Competitive analysis through Mobbin identified key patterns in successful sign-in experiences across consumer platforms.
Hinge and Fresha use conversational, minimal interface language to create a more seamless and approachable sign-in flow.
Hinge’s use of statement-driven graphics demonstrated how strong visual storytelling can increase user engagement and support long-term retention.
Ideation and Flow Decisions
Designed a streamlined authentication flow diagram to map user pathways, clarify decision points, and support seamless developer implementation.
Created low-fidelity wireframes to rapidly explore layout structure, user interactions, and onboarding flow direction before high-fidelity design implementation.
Prototyping and Validation
Developed interactive high-fidelity prototypes to validate the redesigned onboarding experience, refine user interactions, and test clearer entry points for both clients and hairstylists.
Validated onboarding designs through KPI-focused feedback screens that captured user acquisition sources, improved onboarding insights, and supported data-driven product decisions.
Takeaways
This redesign process highlighted the importance of clear cross-functional communication and iterative, feedback-driven design. Maintaining consistent collaboration with developers through user flows, changelogs, annotations, and prototype handoffs helped streamline implementation and reduce ambiguity throughout the project lifecycle. Incorporating feedback from competitive analysis, stakeholder discussions, and evolving user needs allowed the onboarding experience to become more intuitive, approachable, and aligned with Elora’s brand identity. Additionally, integrating KPI and feedback collection touchpoints into the flow created opportunities to better understand user acquisition, measure onboarding effectiveness, and support more informed product decisions moving forward.